Apple has tied up with Vodafone to offer its range of devices including iPhone6 and 6 Plus, with a monthly installment for over two years. Vodafone will be bundling its tariff plan with the iPhone.
Vodafone has introduced tariff plans based on installments starting at Rs 2,099 a month, for which a consumer can buy Apple’s iPhone 4s along with bundled talk time, SMSes and 3G data. An iPhone 5c can be bought for Rs 2,499 a month and the iPhone 5s at Rs 2,999 per month, while those wanting to buy the iPhone 6 and iPhone 6 Plus will have to pay Rs 3,599 a month for two years. Customers buying a 16 GB iPhone 6 costing 53,500 on an EMI of Rs 3,599 over two years will end up paying a total of 86,376 for the device and the bundled plan.
Vodafone will offer two calling and data plans -iPhone 6K and iPhone 10K -which will come bundled with the devices that will be sold through its own stores and large format retail outlets. A 16GB iPhone 6 under the iPhone 6K plan includes 6,000 local and STD minutes, 1,500 SMSes and 6GB of 3G data at a tax-included EMI of Rs. 3599 for 24 months. Adding Rs. 400 to the EMI, one can buy the iPhone for a 10K plan, which has 10,000 free STD and local minutes, 2,500 SMSes and 10 GB of 3G data. Zero down payment is valid only on the iPhone 6 16 GB variant. Down payments will be applicable when purchasing other models and range from Rs. 4,990 (for 8 GB or 16 GB variants of 4S, 5c and 5s models) to Rs. 23,490 (128 GB iPhone 6 Plus). EMIs are also available on 12-month plans, on which the costs will be higher.
Apple is serious towards Indian market and as the company is aware that the next wave of customers is coming from tier 2-3 cities, where people see Apple as an aspirational brand, EMIs will be an attractive proposition there.
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